Originally from Houston, TX, Yusef moved to California to attend Chapman University's film school. From there, he launched his producing careers in the music video and commercial space, collaborating with artists such as Kanye West, Katy Perry, Travis Scott, J-Cole, Ed Sheeran, Chance the Rapper, Khalid, Bad Bunny, Anitta, Tame Impala, Marshmello, Cardi B, and brands such as Lego, Adidas, eBay, Mountain Dew, Luis Vuitton, Ciroc and Samsung on productions filmed around the world. He has accrued two VMA nominations and one Latin Grammy nomination for best music video.

In the fall of 2019, he took on the feature film, North Hollywood, producing and line producing the project from the script's conception through its production, post-production, and sales and marketing stages, and even attached several cast members to the film, including Miranda Cosgrove. Today, he has a range of films, TV shows and documentaries in development and pre-production, all rooted with the goal of connecting international audiences with different upbringings, beliefs and cultures through authentic, character driven stories.