William F. Watts Jr. is an American retired professional wrestler, promoter and former American football player. Watts garnered fame under his "Cowboy" gimmick in his wrestling career, and then as a tough, no-nonsense promoter in the Mid-South United States, which grew to become the Universal Wrestling Federation.

In 1992, Watts was the Executive Vice President of World Championship Wrestling but after clashes with management over a number of issues, as well as feeling pressure from Hank Aaron over a racially insensitive interview, he resigned. He was subsequently replaced by Ole Anderson.

In 1995, Watts briefly worked as a booker for The World Wrestling Federation. In 2009, he was inducted into the WWE Hall of Fame.