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It tells how contemporary rural youth such as Ma Chenggong and Ma Dangxian have overcome many difficulties under the guidance of the national precision poverty alleviation policy, helping villagers build cherry orchards, improving the quality of farmhouses, renovating old walls and graffiti, creating beautiful villages, and finally opening up a new way of mutual help and cooperation to get rich together. The story of leading the masses out of poverty and becoming rich in rural areas.
Director
Status
Released
Original Language
ZH

Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance.

A boss of a toy corporation, Chenggong Li, tries to head back to Chan Sar to celebrate the Chinese New Year with his family. However, plans don't go as smoothly after he crosses paths with a stranger, Geng Niu.