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Director
Status
Released
Original Language
IT

Two linen fabric dealers with their shops close to one another, battle against each other for more and more costumers. Umberto constantly loses clients because of the tough competition brought by Leone, who offers the best prices in the neighborhood. But they leave differences aside when the rise of Fascism places Anti-Semitic politics which rigidly control business like the one conducted by the Jewish Leone, and those new regulations are viewed by Umberto as completely unfair. The long rivalry soon becomes a great friendship.

A dark comedy centering on the lives of a Neapolitan based family whose father, a fish merchant, is so infatuated with the reality TV show "Grande Fratello" (the Italian version of "Big Brother") he starts living his life as if he were on it.