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Follows Iwao Ichikawa, a second-generation Japanese Mexican, navigating racial segregation in Mexicali, Baja California during WWII, offering a poignant exploration of identity and belonging amidst adversity.
Director
Writer
Status
Released
Original Language
ES
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.