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To increase sales of the magazine Veckohatten, the management decides to invest heavily in the beauty contest Miss Sweden. A communist cell is planning to sabotage the competition, because it is sexist.
Director
Writer
Status
Released
Original Language
SV

It's time again for California's "Young American Miss" beauty pageant, the biggest event of the year for Big Bob Freelander and Brenda DiCarlo, who give their all to put on a successful pageant. But Brenda is having marital difficulties and Bob's son is up to some mischief. Could this year's pageant be in jeopardy?


Jonne
A group of women involved in the Women's Liberation Movement hatched a plan to invade the stage and disrupt the live broadcast at the 1970 Miss World competition in London, resulting in overnight fame for the newly-formed organization. When the show resumed, the results caused an uproar and turned the Western ideal of beauty on its head.