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Sadsack protocomercialism
Director
Status
Released
Original Language
EN

Over the past 25 years, Lauren Greenfield's documentary photography and film projects have explored youth culture, gender, body image, and affluence. Underscoring the ever-increasing gap between the haves and the have-nots, portraits reveal a focus on cultivating image over substance, where subjects unable to attain actual wealth instead settle for its trappings, no matter their ability to pay for it.

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.