User Score
1 votes
Laundry soap brand Rinso was quick to jump on the 1940s fuel rationing bandwagon and remind housewives that, unlike other soaps, Rinso required very little hot water (it was customary to boil clothes at the time). This ingenious two-pronged marketing approach - bolster the war effort while increasing sales - was in keeping with the soap manufacturer's pioneering approach to advertising.
Status
Released
Original Language
EN
Hello explores changes in two people’s working lives: a Mexican trash picker who separates and collects recyclable materials from landfills to sell by the kilo, and a German freelance computer-animation designer working for the advertising industry in Berlin. The double interview is controlled and manipulated by a computer-generated severed hand which Maria describes as an object once discovered in the trash while working in the violent northern town of Mexicali. This CGI hand was in turn produced by Max, who was born with no arms, and sought refuge in computer-imaging as a means to operate and manipulate a digital reality.
