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Part of a campaign initiated in 1989, this video is a component of Gran Fury’s plan to raise consciousness and advance medical and federal reform on AIDS policy. These ads ran on TV as a counterpart to controversial bus posters, which generated some intensely negative reactions. Using Benneton’s "United Colors" ad campaign to a decidedly different end, simple but powerful images and modern text deliver an enlighteningly direct message. - Video Data Bank
Director
Status
Released
Original Language
EN
Having been gone for three years, closeted advertising executive Adrian returns to his Texas hometown and struggles to reveal his dire circumstances to his conservative family.