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A factory story, in which the process of image-making in negotiated in the slippage between fiction and documentary.
Director
Writer
Status
Released
Original Language
TH
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.