An office worker unravels as he struggles to deal with bullying, psychological violence and harassment at work. At work, psychological health can sometimes be so fragile that it "hangs by a thread." To represent this reality with both accuracy and sensitivity, the team created crochet characters representing the various faces of workplace psychosocial risks, from harassment to violence. By capturing the public’s attention through emotion, the ad encourages open discussion and proactive management of such risks in the workplace, just like any other risk.
Director
Director
Status
Released
Original Language
EN

Purl, an earnest ball of yarn, gets a job at a fast-paced, male-centered startup company. Things start to unravel as Purl tries to fit in with this tight-knit group, but she must ask herself how far is she willing to go to get the acceptance she yearns for and if, in the end, it is worth it.

A searing look at a day in the life of an assistant to a powerful executive. As Jane follows her daily routine, she grows increasingly aware of the insidious abuse that threatens every aspect of her position.