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The film constructs a strongly conventionalised and symbolic world out of the diary fragments of a man who underwent an alcohol detoxification treatment. The protagonist of this unusual family story, Petunia Joe, lives in a house with his mother and grandfather. One day, he suddenly turns adult. Out in LIFE, he takes his first steps in the Factory. Meaningless work is performed and barren relationships are formed among the rusted walls.
Director
Writer
Status
Released
Original Language
EN
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.