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Graphic designer and multidisciplinary artist José María Cruz Novillo redesigned Spain's corporate image as the country transformed itself and tried to move into the future.
Status
Released
Original Language
ES

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Film which travels inside the singular world of one of Italy's most famous fashion designers, Valentino Garavani, documenting the colourful and dramatic closing act of his celebrated career and capturing the end of an era in global fashion. However, at the heart of the film is a love story - the unique relationship between Valentino and his business partner and companion of 50 years, Giancarlo Giammetti. Capturing intimate moments in the lives of two of Italy's richest and most famous men, the film lifts the curtain on the final act of a nearly 50-year reign at the top of the glamorous and fiercely competitive world of fashion. (Storyville)