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“Hollywood Goes Hypercommercial”
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Status
Released
Original Language
EN
In the 1980s, Andrew McCarthy was part of a young generation of actors who were set to take over Hollywood after a string of successful teen movies. However, when the New York magazine cover story in 1985 dubs them the Brat Pack, stars in the making suddenly find themselves losing control over the trajectory of their careers. Now, almost forty years later, McCarthy looks to reconnect with peers and co-stars so that together they can reflect on their respective legacies.
